09:00am – 10:30amIntroduction to Digital Marketing – Definition, Why Digital Marketing is required, Paid vs Owned Media, etc.
10:30am – 11:15amCreating Your Website – A first step in Online Presence – Domain Name, Browser, Content Management System, Home Page, Landing Page, Call to Action, etc.
11:15am – 11:30amTea Break
11:30am – 1:30pmDigital Marketing Components – Search Engine Marketing, Email Marketing, Directory Listing/Local Marketing, etc.
1:30pm – 2:30pmLunch Break
2:30pm – 3:45pmDigital Marketing Components – Online Advertisements, Social Media Management, Search Engine Optimisation, etc.
3:45pm – 4:00pmTea Break
4:00pm – 4:40pmMobile and Video Marketing – Basics of Mobile Ads, Apps, E-commerce, etc.
4:40pm – 5:30pmManaging Digital Marketing – Web Analytics Basics, Marketing Automation, Digital Marketing Frameworks, etc.
5:30pm – 6:00pmEvaluation Test and Wrap Up