| Time | Session |
| 09:00am – 10:30am | Introduction to Digital Marketing – Definition, Why Digital Marketing is required, Paid vs Owned Media, etc. |
| 10:30am – 11:15am | Creating Your Website – A first step in Online Presence – Domain Name, Browser, Content Management System, Home Page, Landing Page, Call to Action, etc. |
| 11:15am – 11:30am | Tea Break |
| 11:30am – 1:30pm | Digital Marketing Components – Search Engine Marketing, Email Marketing, Directory Listing/Local Marketing, etc. |
| 1:30pm – 2:30pm | Lunch Break |
| 2:30pm – 3:45pm | Digital Marketing Components – Online Advertisements, Social Media Management, Search Engine Optimisation, etc. |
| 3:45pm – 4:00pm | Tea Break |
| 4:00pm – 4:40pm | Mobile and Video Marketing – Basics of Mobile Ads, Apps, E-commerce, etc. |
| 4:40pm – 5:30pm | Managing Digital Marketing – Web Analytics Basics, Marketing Automation, Digital Marketing Frameworks, etc. |
| 5:30pm – 6:00pm | Evaluation Test and Wrap Up |